eXtra Mega Sale Kicks off with a Bang

11/02/2011

eXtra Mega Sale Kicks off with a Bang

• Shoppers flock on opening into the stores and more than 700,000 shoppers expected to visit eXtra stores during promotion
• Five-day promotion at eXtra stores across Saudi Arabia offers discounts of up to 50 per cent on leading international brands
• Seventh annual Mega Sale highlights company commitment to offering widest product range at unbeatable prices

Khobar, Saudi Arabia; October 27, 2011: The single largest event in the region’s consumer electronics and home appliance calendar is just around the corner, as more than 600,000 shoppers prepare to take part in the seventh annual eXtra Mega Sale, which kicks off on October 26, 2011. This event is considered as one of the biggest of its kind in the consumer electronics and home appliances sector in all the Middle East.

This unique five-day promotion, which concludes on October 30, 2011, offers shoppers discounts of up to 50 percent on a very wide range of products including leading international brands. Last year, the event, which takes place across all 20 eXtra stores in Saudi Arabia, attracted more than eight times as many visitors as the GITEX Technology Week in Dubai.

With so many products on offer, it is little surprise that the event attracted more than 600,000 shoppers last year. In total, the 2010 eXtra event generated an 80 percent increase in sales compared to the same event in the previous year; representing a good percentage of eXtra’s total revenues.

Mohammad Galal, Chief Executive Officer, United Electronics Company (eXtra) said, “As the Kingdom’s fastest-growing big box consumer electronics and home appliance retailer, we are focused on providing unique opportunities for consumers to purchase the right product that meets their specific needs. During the annual eXtra Mega Sale, which has proved an enormous success, our customers can take home those products at prices they will not find anywhere else.

“With more stores and more products than any other consumer electronics retailer in the Kingdom,” Galal said, “we continue to demonstrate our ability to meet the needs of our customers – wherever they are and whenever they need us. We look forward to welcoming all our loyal customers during this exciting five-day event. Customers will also be able to benefit from the Mega Sale prices through the E-Commerce www.extra.com portal which was launched recently this year”

He concluded: “The Mega Sale requires an enormous amount of preparation, and the eXtra team has worked very hard to provide our customers with so many amazing offers.”

Mr. Usama Bukhari, Expansion Director highlighted, “Some amazing offers this year include, the Samsung 32” LCD screen at SAR.1149, a SAR.275 discount, the HP Pavilion DV6 laptop with the new “i7” processor with more than 21%, and the Galaxy Y smartphone, the cheapest in the market at SAR.499. These deals will not be beaten anywhere.” Bukhari continued, “We are really excited about this year and we look forward to seeing the smiles on our shoppers’ faces as they can be captured with the Fuji 16 Megapixel camera which has a huge 40% discount. So call your friends on a new iPhone 4 which also has a SAR.200 price reduction and tell them about eXtra’s Mega Sale.” He also added, “And our biggest surprise but with limited stocks is the top of the range Samsung “55 LED smart TV which comes with a free “46 LED screen and a free home theater.

Currently, eXtra provides the over 9 million customers it serves annually with more than 12,000 products across its 20 stores – serving 80 percent of the population of Saudi Arabia. The company has announced that it intends to open four more stores by the end of this year.