Online Benefits

  • Pay safe
    with SADAD
  • FREE delivery
    on all orders
  • Order online
    collect in store

Saudi consumers rate eXtra one of Kingdom’s top brands

03/02/2014

At an event held under the patronage of Dr. Abdulaziz bin Mohieddin Khoja, Minister of Education and Information, United Electronics Company (eXtra), Saudi Arabia’s fastest-growing consumer electronics and home appliance retailer was today named one of the “Top 100 Saudi Brands”. Read more

United Electronics Company (eXtra) announces estimated financial results for the third quarter of 2013

10/08/2013

United Electronics Company (eXtra), Saudi Arabia’s fastest-growing big box consumer electronics and home appliance retailer, today announced its estimated financial results for the third quarter of 2013, demonstrating steady growth and solid financial performance. Read more

United Electronics Company (eXtra) General Assembly approves cash dividend for the first half of 2013

10/02/2013

Following the conclusion of a meeting of its General Assembly on Monday, 30 September, 2013, United Electronics Company (eXtra) has decided on the following. First, the General Assembly approved the recommendations of the Board of Directors to distribute a cash dividend of SAR 37.5 million to shareholders for the first half of 2013. The dividend of SAR 1.25 per share is equivalent to 12.5 per cent of the company’s current paid-up capital of SAR 300 million. Read more

United Electronics Company (eXtra) announces estimated financial results for the second quarter of 2013

07/07/2013

United Electronics Company (eXtra), Saudi Arabia’s fastest-growing consumer electronics and home appliance retailer, today announced its estimated financial results for the three months ending June 30, 2013. For the second quarter of 2013, eXtra reported an estimated net profit of SAR 53.3 million, compared to SAR 48.4 million for the same quarter in 2012, an increase of 10.12 percent. Read more

First quarter interim net profit of United Electronics Company (eXtra) up 10 per cent year-on-year

04/22/2013

United Electronics Company (eXtra) announced its interim financial results for the three months ending March 31, 2013. During the first quarter of 2013, eXtra reported interim net profits of SAR 26.2 million, compared to SAR 23.8 million in the same period of 2012, an increase of 10.1 per cent. Total interim sales for the first quarter of 2013 reached SAR 723 million, compared to SAR 626 million for the three months ending March 31, 2012.. Read more

United Electronics Company (eXtra) shareholders approve capital increase to support long-term expansion strategy

04/05/2013

United Electronics Company (eXtra) today announced that shareholders have approved a 25 per cent share capital increase through the distribution of free shares at an Extraordinary General Meeting (EGM) held on April 1, 2013, at the Al Fozan Tower in Khobar. Shareholders voted to approve an increase in eXtra’s share capital from SAR 240 million to SAR 300 million in order to support the company’s future expansion plans.. Read more

eXtra tops Saudi social media in six months

03/29/2013

United Electronics Company (eXtra), Saudi Arabia’s fastest-growing consumer electronics and home appliance retailer, announced today that its Facebook page (facebook.com/extrastores) has surpassed 500,000 fans, making it the number one Facebook page, in terms of the number of fans, in the business/retail category in Saudi Arabia, and number five in the region within six months of launching.. Read more

United Electronics Company (eXtra) interim full year net profit rises 20 per cent for the period ending December 31, 2012

01/23/2013

United Electronics Company (eXtra), Saudi Arabia’s fastest-growing big box consumer electronics and home appliance retailer, today announced its interim financial results for the twelve months ending December 31, 2012, demonstrating the success of the company’s strategy of expanding the range of products and services it offers to customers.. Read more

eXtra, the leading electronics and home appliance retailer in the Middle East, comes to Bahrain

01/03/2013

Under the patronage of National Guard Commander Lt. General Shaikh Mohammed bin Isa Al Khalifa, and attended by His Highness Hamad ben Mohammed ben Isa Al Khalifa, and Industry and Commerce Minister, Dr. Hassan Fakhro, the first United Electronics Company (eXtra) store in the Kingdom of Bahrain was officially opened today.. Read more

Board Of Directors of United Electronics Company (eXtra) recommends capital increase through Bonus shares to Shareholders to support future expansion

12/23/2012

Following a meeting of its Board of Directors, United Electronics Company (eXtra) announced that it plans to increase its share capital by 25 per cent through bonus shares in order to support future expansion. Subject to regulatory approval, the company will increase its capital by six million shares, increasing the company’s current capital from SAR 240 million to SAR 300 million.. Read more

United Electronics Company (eXtra) confirms distribution of SAR 60 million to investors

05/01/2012

United Electronics Company (eXtra) today confirmed the distribution of cash dividends of SAR 2.5 per share with total amount SAR 60 million equivalent to 25 per cent of the company’s share capital.. Read more

United Electronics Company (eXtra) announces interim financial results for the three months ending March 31, 2012

04/08/2012

United Electronics Company (eXtra), Saudi Arabia’s fastest-growing big box consumer electronics and home appliance retailer, today announced its estimated financial results for the three months ending March 31, 2012, demonstrating the success of the company’s ambitious store expansion strategy and customer-centric approach.. Read more

25% Cash Divided Approved at eXtra’s Annual General Meeting

03/19/2012

Following the conclusion of its Annual General Meeting (AGM), United Electronics Company (eXtra), Saudi Arabia’s largest and fastest-growing consumer electronics and home appliances retailer, announced today that the assembly has approved the distribution of a cash dividend of 25 per cent of the paid-up capital equivalent to SAR 2.50 per share.. Read more

eXtra expands its home maintenance and repair services

02/18/2012

United Electronics Company (eXtra), Saudi Arabia’s fastest-growing consumer electronics and home appliance retailer, announced today that it has expanded its home maintenance and repair services for electronics, home appliances and air conditioning.. Read more

The Board of Directors of United Electronics Company (eXtra) Recommend the Distribution of SAR 60 Million to Investors

02/17/2012

The board of directors of United Electronics Company (Extra), recommended in their meeting held on 12/02/2012 the distribution of cash dividends of SAR.2.5 per share with total amount SAR.60 million equivalent to 25 per cent of the company’s share capital.. Read more

eXtra shares listed on Saudi Stock Exchange

12/25/2011

United Electronics Company (eXtra), Saudi Arabia’s fastest-growing big box consumer electronics and home appliance retailer, announced today the listing of its shares on the Saudi Stock Exchange (Tadawul) following the conclusion of its successful Initial Public Offering (IPO), which closed on Sunday, December 11, 2011.. Read more

Minimum allocation of 10 shares per subscriber; returning excess funds today - eXtra IPO Covered by 214.9%

12/17/2011

HSBC Saudi Arabia Limited, the Financial Advisor and Lead Manager for the initial public offering (IPO) of United Electronics Company (eXtra), announced today that the total subscription in the IPO reached SAR 851,138,200 by the close of the offering.. Read more

eXtra announces launch of book building process

11/16/2011

United Electronics Company (eXtra), Saudi Arabia's fastest-growing big box consumer electronics and home appliance retailer, announced today that the bookbuilding process for its upcoming Initial Public Offering (IPO) will commence on 21 November 2011.. Read more

eXtra initial public offering to open for subscription on December 5, 2011

11/02/2011

United Electronics Company (eXtra), Saudi Arabia's fastest-growing big box consumer electronics and home appliance retailer, announced today that the Saudi Capital Market Authority (CMA) has approved the company's application to hold an Initial Public Offering (IPO).. Read more

News & Events