eXtra tops Saudi social media in six months

03/29/2013

• More than 2,000 new fans every day
• Number one ranked business/retailer page in Saudi Arabia, and fifth in Middle East
• Over half a million fans make eXtra case study for social media marketing

Khobar, Saudi Arabia; March 29, 2013: United Electronics Company (eXtra), Saudi Arabia’s fastest-growing consumer electronics and home appliance retailer, announced today that its Facebook page (facebook.com/extrastores) has surpassed 500,000 fans, making it the number one Facebook page, in terms of the number of fans, in the business/retail category in Saudi Arabia, and number five in the region within six months of launching.

Just six months after it was launched, data compiled by www.socialwatchlist.com also reveals that eXtra’s Facebook page is ranked among the top 10 Facebook pages in the Kingdom, adding more than two thousand fans every day. Moreover, the eXtra Facebook page has reached unprecedented levels of customer engagement, reflecting the exceptional level of customer interest.

Ahmed Fayed, Marketing Director, eXtra, said, “The phenomenal performance of the eXtra Facebook page in a short time period reflects the strong credibility and popularity eXtra brand enjoys within the Saudi consumers. We have aimed for our social media platform to become the ultimate digital reference for technology and electronics in the Saudi market. Hence our page is a very engaging one, aiming to put the customer in the driving seat through ongoing engagement and information exchange.”

Mr. Fayed added, “Our page is not another advertising vehicle but rather a technology partner, and this is the key reason for our quick online success.” In addition, eXtra has launched its Twitter account in parallel, reaching 82,000 plus followers within four months since launch. This has positioned eXtra as the number one consumer electronics retail Twitter account in Saudi in terms of number of followers. This is the second key pillar in completing our social media platform.

eXtra was recently named as one of “The Top 200 Companies in the GCC” by Forbes Middle East, and also ranked as one of the Top 5 Services companies in the Kingdom of Saudi Arabia. In both 2010 and 2011, eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom’s fastest-growing companies. In addition, eXtra was also recently named as one of the Arabia 500 top companies in recognition of its exceptional growth and sustained commercial success.