eXtra awarded "Best Mobile Security Partner in Middle East"

12/24/2011

Khobar, Saudi Arabia; December 24th, 2011: eXtra, Saudi Arabia’s fastest-growing big box consumer electronics and home appliance retailer, announced today that it has been named the “Best Mobile Security Partner in Middle East” by F-Secure, a leading global IT security solutions provider. eXtra was recognized for the innovation of its Jawwaly mobile phone service.

Jawwaly service is a customized package of services which eases the transition from an old to a new mobile phone. Features include phone setup, data transfer and back-up, installation of applications and operating systems, and ‘Anti Virus’ and ‘Anti Theft’ protection.

Since its launch in 2009, Jawwaly has proved hugely popular. (since 2009, 100,000 subscription took place); further reinforcing eXtra’s position as the largest consumer electronics retailer in Saudi Arabia.

Sami Saarinen, Channel Manager, F-Secure, said: "We are very happy to have associated with eXtra in Saudi Arabia as we find them innovative as they bundle our Antitheft and Anti Malware solutions with their Mobile Services. eXtra has done exceptionally great and in just one year's time they have achieved the best Mobile AV partner for Middle East. We look forward to continuing our great co-operation and plan to further deepen it in the future."

Mohammad Galal, Chief Executive Office, United Electronics Company (eXtra), said: “We are delighted that our commitment to offering innovative value-added services such as Jawwaly have been recognized with this award. From the very beginning, eXtra has been a company founded on innovation and committed to delivering products and services that meet the ever evolving requirements of our valued customers.”

Cited by SAGIA as offering the “Best Retail Working Environment in the Kingdom,” eXtra offers more than 12,000 products across its 22 stores, serving 90 per cent of the population of Saudi Arabia.