eXtra named Kingdom’s number one PlayStation retailer

01/15/2012

Khobar, Saudi Arabia; Janurary 15th, 2012: United Electronics Company (eXtra), Saudi Arabia’s fastest-growing big box consumer electronics and home appliance retailer, announced today it has been named the Kingdom’s number one retailer of PlayStations. eXtra received the accolade from the Al Faisaliah Group, the Sony distributor in the Kingdom.

eXtra enjoys more than 10 per cent of the market share of the Kingdom’s estimated annual SAR 750 million gaming sector. PlayStations are by far the biggest product line in the sector, accounting for more than 60 per cent of total sales of gaming consoles. As the Kingdom’s number one PlayStation retailer, eXtra sell one in ten PlayStations sold in the Kingdom.

“We are delighted to be recognized as the Kingdom’s leading PlayStation retailer,” said Mohammad Galal, Chief Executive Officer, United Electronics Company (eXtra). “Our combination of unbeatable prices and unrivalled after-sales service has enabled eXtra in the past year to become the market leader in the Kingdom’s fast growing gaming segment which grew 156% in 2011 over the previous year. This growth in sales reflects clearly the deep confidence enjoyed by "eXtra" from their customers and it is what drives us to focus and provide greater attention in the gaming sector which is witnessing a revolution in the technology used, as well as the high demand from users of various age groups, and what makes us promise more surprises in this sector specifically.”

Currently, eXtra provides the over 9 million customers it serves annually with more than 12,000 products across its 24 stores – serving almost 90 percent of the population of Saudi Arabia. In addition, eXtra recently introduced its online shopping portal (www.extra.com), a first-of-its-kind fully fledged electronics and home appliance website in the Kingdom.

eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom’s fastest-growing companies in 2010 and 2011. The company was recently named, for the second consecutive year, as one of the top 50 brands in the Kingdom in recognition of its exceptional growth and sustained commercial success.