eXtra opens maiden store in Yanbu

05/26/2012

Khobar, Saudi Arabia; May 26, 2012: United Electronics Company (eXtra), Saudi Arabia’s fastest-growing consumer electronics and home appliance retailer, announced today the opening of its first store in Yanbu, enhancing the company’s presence and bringing its nationwide network to 25 branches.

The 1,500 square-metre store in Yanbu will serve a growing population of 250,000 people living in over 75,000 houses, with each family spending on average SAR 3,500 on electronic goods every year. The total amount spent each year on electronics and home appliances in Yanbu is estimated to be approximately SAR 250 million.

“We are delighted to announce the opening of our first store in Yanbu, adding to our network of stores serving customers in the Western Region,” said Mohammad Galal, CEO, United Electronics Company (eXtra). “Our new opening in Yanbu validates our relentless commitment to reach our clients across the Kingdom, wherever they may be. This is also in line with our expansion goals which aim to see eXtra having 40 branches across Saudi Arabia by 2015. The opening of this branch follows the opening of seven stores last year, as well as one store in Jizan this year, and we have plans to open three more by the end of the current year.”

More than ten million shoppers visit eXtra’s stores annually, making it one of the fastest growing companies in the Kingdom, according to the recent ranking by the Saudi Arabian General Investment Authority (SAGIA). Offering over 12,000 different products – including an enormous range of leading international brands – eXtra ranks first in terms of the number of stores and products it offers in Saudi Arabia.