eXtra adds 250,000 to its customer base with first store in Bisha

06/21/2013

• 1,600 square meters store will offer over 12,000 world-leading products
• Retailer brings Kingdom-wide network to 31 stores

Khobar, Saudi Arabia; June 21, 2013: United Electronics Company (eXtra), Saudi Arabia’s fastest-growing consumer electronics and home appliance retailer, today announced the opening of its first store in Bisha, and 31st in the Kingdom.

Located on Omar Bin Al Khattab Road, the new store occupying 1,600 square meters will offer the very best consumer electronics and home appliances to a population of approximately 100,000. In addition, the store, which has been opened on the back of strong demand for eXtra’s wide range of latest product offerings, will serve almost 250 villages that are located around the town of Bisha, extending the company’s reach to 250,000 more customers.

Karim Monssour-Dahbi, Chief Executive Officer, United Electronics Company (eXtra), said: “Bisha is rapidly emerging as an important market where our customers are demanding the latest products. With the opening of our first store in Bisha, eXtra has once again extended its brand promise to thousands more existing and potential customers. As we continue to explore opportunities for growth in this market, we are confident that our customers will benefit from the state-of-the-art in-store experience and wide range of products, coupled with an unparalleled range of ancillary services.”

eXtra was recently named as one of “The Top 200 Companies in the GCC” by Forbes Middle East, and also ranked as one of the Top 5 Services companies in the Kingdom of Saudi Arabia. In both 2010 and 2011, eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom’s fastest-growing companies. In addition, eXtra was also recently named as one of the Arabia 500 top companies in recognition of its exceptional growth and sustained commercial success.