eXtra ‘Mega Sale,’ the Middle East’s largest consumer electronics event, kicks off today

10/07/2013

• Mega Sale’ sees discounts of up to 50% on leading international brands
• Event scheduled to attract more than two million visitors

Khobar, Saudi Arabia; October 7, 2013: The Middle East’s largest consumer electronics and home appliances event will kicked-off today with discounts of up to 50% on a huge variety of leading international brands. Now in its ninth year, the eXtra “Mega Sale” has become a major fixture in the region’s retail calendar, attracting nearly 1.5 million visitors through the showrooms and almost 500,000 through the company’s website in 2012, and this figure is set to grow this year.

The “Mega Sale” will take place in all 34 eXtra stores located across the Kingdom, as well as in the company’s outlets in Oman and Bahrain for the first time. This year’s sale has reductions on a huge variety of leading international brands.

“Last year, we came tantalisingly close to attracting two million visitors and we hope to smash this barrier in 2013 by offering some truly incredible offers,” said Karim Manssour Dahbi, CEO, United Electronics Company (eXtra). “We are also delighted to be bringing the ‘Mega Sale’ to Bahrain and Oman for the first time as we continue the international expansion of the eXtra brand from our home base here in Saudi Arabia.”

Mujeeb Hazzaa, Commercial Director, United Electronics Company (eXtra), added: “The ‘Mega Sale’ is an opportunity to thank our millions of customers across the Kingdom by offering huge discounts on their favourite products and brands. The Our customers can take advantage of these offers by visiting our showrooms or through the company Website. The festival will offer products at record prices for the first time, making this year the best and biggest ever Mega sale event.”

Currently, eXtra provides the over 12 million customers it serves annually with more than 12,000 world-leading products. The company ranks first in the Saudi Arabia consumer electronics sector in terms of the number of stores and products it offers.

For further information visit www.extra.com.