eXtra top ranked Facebook retail page in the Middle East

10/13/2013

• eXtra’s Facebook page records 1 million fans
• Achieved milestone in 12 months from launching digital platform

Khobar, Saudi Arabia; October 13, 2013: United Electronics Company (eXtra), Saudi Arabia’s fastest-growing consumer electronics and home appliance retailer, today celebrates its one millionth Facebook fan just within a year of launching its page (facebook.com/extrastores) on the social media platform, becoming the first-ever retail page in Saudi Arabia and the Middle East region to achieve the milestone.

facebook.com/extrastores is a social media destination where customers can come together to get the latest product information more quickly and easily through exclusive photos and videos. eXtra’s Facebook page also allows fans to participate in competitions to win exciting prizes, while exchanging information about products of interest such as new arrivals, clearance items and more.

Karim Manssour-Dahbi, Chief Executive Officer, United Electronics Company (eXtra), said: “Hitting the one million fan mark on our Facebook page is a significant milestone for us, given the constant development that social media is witnessing here in the region and across the world. Providing efficient customer service is a key strategy for eXtra, and social media platforms such as our Facebook page provides us a unique opportunity to engage with our customers directly. In doing so, it enables us to listen to them more effectively and understand specific customer feedback, which helps us further improve our products and services offering. On this occasion, we would like to thank each and every customer for keeping a two-way communication with us that further underscores the popularity and the trust they place on our brand.”

Data compiled by www.socialwatchlist.com reveals that eXtra’s Facebook fans hail from all provinces in Saudi Arabia, with majority coming from the, The Central and Western region. Data also shows that the page has reached unprecedented levels of customer engagement, reflecting the exceptional level of customer interest.

In addition, eXtra has launched its Twitter account in parallel, reaching more than 180,000 followers within 12 months since launch.